20 november 2025Migrate to a new CMS without any headaches
A new website is often seen as a technical project. In reality, it's mostly about content. What should you bring with you, what can be migrated automatically, and which pages deserve a fresh start? Making the right decisions can mean the difference between a smooth migration and months of cleanup work.
Migrating is not the same as copying
Some content can easily be migrated automatically. Think of news items, blogs, events and documents. This content is often structured and can be transferred quickly and reliably.
Complex landing pages are a different story. Although a one-to-one copy is often technically possible, it is not always the best choice. Many of these pages have evolved over the years and are built on outdated structures, custom solutions, or content that no longer fits the new website.
A migration is therefore also a great opportunity to clean up and rebuild pages using the components of the new platform.
Automate where possible, improve where it matters
At TwelveBricks, we choose the best approach for each content type. Structured content is migrated automatically wherever possible, including images, documents, and internal links. For more complex pages, we work together to determine whether migrating, simplifying, or rebuilding will deliver the most value.
This results in:
- Less manual work
- Fewer errors during launch
- A clearer website structure
- A platform that is easier to manage
- Less project risk
More than a new CMS
A CMS migration is about more than moving content. It is an opportunity to clean up content, improve pages, and build a strong foundation for the future.
By migrating automatically where possible and rebuilding where it adds value, you can get the most out of your new website.
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Sean Blommaert